Product details
Starter Box Puppy Chicken
Our set contains the following items:
- 1.5 kg Puppy Chicken dry dog food
- 375 g MENU Puppy Chicken wet dog food
- 150 g Click-Bits Chicken+Lamb
- a measuring cup
- information to our product
Overall rating
16 verified ratings
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More information
Our experience reports
We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
Yoshi has been eating PLATINUM dry dog food since he was a puppy. He has always tolerated it very well. As Yoshi is a very active dog, he has not always eaten. For about a year now, we’ve also fed him wet food.
He loves this combination so much,
that he often jumps right onto his bowl.
Yoshi eats all the flavours, but I think his absolute favourite is chicken.
Larissa W. with her dog Yoshi
I’ve been using PLATINUM for over a year. My dog tolerates it well and he seems to enjoy it.
It’s always packed carefully and sometimes there’s even an extra treat :)
We have also made use of the telephone advice service - they take their time and provide personal advice.
We are totally satisfied!
Katharina H. with her dog Hector
Product recommendations
FAQ
The timing of the change from puppy food to adult food depends (among other things) on the expected size and breed of your dog.
Small breeds (such as Dachshunds and Pugs) can be given puppy food up to 12 months of age. Medium-sized dogs (e.g. Australian Shepherds, Border Collies) can usually switch to adult food after they have finished teething (approx. 6 months of age), while large breeds (e.g. Bernese Mountain Dogs, Rhodesian Ridgebacks) can be fed adult food from the age of 4 months.
If you would like a customised solution for your dog, please contact our customer service team at info@platinum.co.uk or call our free service number: 0800 158 80 25
If an earlier changeover to an adult food is made, we recommend following the feeding recommendations for puppies until they are 12 months old in order to ensure an adequate supply of nutrients with optimum (and not maximum) growth rates. You can also get more information on optimal feeding via our digital feed advisor.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
To avoid causing problems in the puppy learning to produce the important substances contained in the extract on its own, they should not be supplied in the food in the first 3 months.