Product details
Overall rating
21 verified ratings
We use Trusted Shops as an independent service provider for obtaining reviews.
Trusted Shops has taken measures to ensure that these are genuine reviews.
More information
Our experience reports
![](https://www.platinum.co.uk/out/pictures/experiencereport/mika_340x340.jpg)
We would also like to share our experience with PLATINUM food. After a long search for an easily digestible food for our very sensitive male Labrador, we came across PLATINUM after recommendations from friends and acquaintances, and as recommended, we made the change immediately without mixing PLATINUM with the old food. Against all expectations our little fur-nose tolerated the change really well. No more vomiting after eating and no more diarrhoea. And that’s on top of how well he accepted it. We mainly feed him PLATINUM dry dog food (Iberico+Greens), but in the evening, he also gets the wet food in the practical TetraPak. He particularly enjoys the PLATINUM Snacks, which we use for training. They work for walking at heel almost by themselves. All-round high praise for the good quality and your great service! We will stay with you!
Franziska R. with her dog Mika
![](https://www.platinum.co.uk/out/pictures/experiencereport/hector_340x340.jpg)
I’ve been using PLATINUM for over a year. My dog tolerates it well and he seems to enjoy it.
It’s always packed carefully and sometimes there’s even an extra treat :)
We have also made use of the telephone advice service - they take their time and provide personal advice.
We are totally satisfied!
Katharina H. with her dog Hector
![](https://www.platinum.co.uk/out/pictures/experiencereport/yoshi_340x340.jpg)
Yoshi has been eating PLATINUM dry dog food since he was a puppy. He has always tolerated it very well. As Yoshi is a very active dog, he has not always eaten. For about a year now, we’ve also fed him wet food.
He loves this combination so much,
that he often jumps right onto his bowl.
Yoshi eats all the flavours, but I think his absolute favourite is chicken.
Larissa W. with her dog Yoshi
![](https://www.platinum.co.uk/out/pictures/experiencereport/ella_340x340(1).jpg)
Since 2016, we are the first-time dog owners of an Elo female dog from the Spreewald. We started with barf feeding, which was recommended by the breeder, but after a few months Ella's eating behaviour became very bad and we were quite concerned. Our vet recommended PLATINUM as he gave it to his own dogs. We tried it and with PLATINUM wet and dry dog food, Ella has become a beautiful adult lady dog who brings us a lot of joy. We can take her with us anywhere and she has become a real member of the family.
Many thanks to Platinum for making our dog feel good!
Gabriele E. with his dog Ella
![](https://www.platinum.co.uk/out/pictures/experiencereport/kira_340x340.jpg)
After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
Nicole K. with her dog Kira
FAQ
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.