Product details
Our dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
Overall rating
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More information
Our experience reports
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
Cornelia W. with her dog Uno
We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
Wally came to us when he was nine weeks old. For the first four weeks, he was fed the food he received from the breeder. However, we were not satisfied, and our little darling didn't like it at all and in the end, he did not want to touch it. We spent several days researching high-quality dry food brands, and finally we settled on Puppy Chicken from PLATINUM. As soon as we opened the bag, we were impressed by the consistency and smell of the food. Wally felt the same way, because he was bouncing up and down and could hardly wait to try it. He absolutely loves it. He almost inhaled the food, which was very unlike him. After just a week, we began to notice changes. Before, he would have very soft faeces 8-10 times a day. Since eating PLATINUM, this has gone down to 2-3 times and they’re solid. He is also much more agile, and his coat has become incredibly soft and shiny. We are often asked about his food. Since he still likes it at nearly six months, we use it as a treat in training. He is still crazy about it. So, we are 100% PLATINUM converts. Thank you for making such a great dry food. There’s nothing better than seeing our dog so happy.
Linda M. with her dog Wally
I’ve been using PLATINUM for over a year. My dog tolerates it well and he seems to enjoy it.
It’s always packed carefully and sometimes there’s even an extra treat :)
We have also made use of the telephone advice service - they take their time and provide personal advice.
We are totally satisfied!
Katharina H. with her dog Hector
I have been using PLATINUM for several years. I wanted to change over to completely grain-free dry food, but I reverted regretfully.
No other food made his skin and coat as beautiful as PLATINUM Chicken. Our Benny shines, does not smell, doesn't have dandruff and his output is also okay.
I remain impressed by Platinum
and hope that this high-quality food will be around for a long time.
Another big plus for me is the really fast delivery. I can't remember ever having waited longer than 3 days.
Sylvia W. with her dog Benny
Product recommendations
FAQ
If you want to offer your dog some variety, you can easily switch between all PLATINUM foods. If your dog has a sensitive stomach, please contact our customer service for advice on feeding.
It does not matter whether you give wet food in the morning and dry food in the evening, or vice versa. A combination of wet and dry food in one meal is also possible, as both forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs — from Chihuahuas to Great Danes — and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken (Mini), Adult Beef (Mini), Adult Lamb (Mini) or Adult Iberico (Mini) depends on your dog's preferences and which flavours they like best. Of course, you can also switch between the three flavours as you wish. Your dog will be optimally supplied with all the nutrients, vitamins and minerals they need with each of our food varieties. We offer smaller kibbles for dogs up to 10 kg with our "Mini" variants.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.