Product details
Our Puppy Chicken* dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Puppy Chicken prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
* Our dry dog food prepared with FSG has a new, elegant design, although the preparation method and recipe remain unchanged, of course! However, in order to be environmentally conscious, we are not disposing of the remainder of the previously used pouches, but are of course using them up. The innovative new pouches will therefore gradually replace the old ones - starting with Adult Chicken. The other varieties and packaging sizes will also be gradually replaced
Composition
Fresh chicken meat (73 %), broken rice, dehydrated chicken protein, dried fish, hydrolysed poultry protein, dried apple pulp, salmon oil, dried brewers’ yeast, cold-pressed flaxseed oil, cold-pressed olive oil, potassium chloride.
Analytical constituents
Crude protein 27.0 % | Crude fibre 2.0 % |
Crude oils and fats 16.0 % | Calcium 1.5 % |
Crude ash 7.9 % | Phosphorus 1.0 % |
Moisture (natural content) 19.0 % |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
364,4 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
Dog's age | |||||||
---|---|---|---|---|---|---|---|
Estimated weight of the adult dog |
2 months | 4 months | 6 months | 8 months | 10 months | 12 months | |
recommended daily feeding amount | |||||||
1,0 kg | 25g | 30g | 40g | 30g | 30g | 30g | |
2,5 kg | 50g | 55g | 60g | 55g | 55g | 50g | |
3 kg | 55g | 60g | 75g | 65g | 65g | 65g | |
5 kg | 85g | 105g | 110g | 100g | 95g | 85g | |
7,5 kg | 115g | 145g | 150g | 140g | 135g | 115g | |
10 kg | 130g | 160g | 175g | 165g | 160g | 150g | |
12,5 kg | 145g | 180g | 195g | 185g | 180g | 165g | |
15 kg | 160g | 215g | 220g | 215g | 215g | 190g | |
20 kg | 205g | 260g | 275g | 270g | 270g | 250g | |
25 kg | 235g | 300g | 320g | 320g | 320g | 300g | |
30 kg | 270g | 360g | 370g | 370g | 365g | 325g | |
40 kg | 320g | 420g | 440g | 500g | 455g | 425g | |
60 kg | 370g | 580g | 605g | 650g | 630g | 600g | |
80 kg | 410g | 710g | 750g | 820g | 810g | 750g |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Food advisor for dog food prepared with FSG (Fleischsaftgarung)
Overall rating
165 verified ratings
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More information
Our experience reports
![](https://www.platinum.co.uk/out/pictures/experiencereport/mika_340x340.jpg)
We would also like to share our experience with PLATINUM food. After a long search for an easily digestible food for our very sensitive male Labrador, we came across PLATINUM after recommendations from friends and acquaintances, and as recommended, we made the change immediately without mixing PLATINUM with the old food. Against all expectations our little fur-nose tolerated the change really well. No more vomiting after eating and no more diarrhoea. And that’s on top of how well he accepted it. We mainly feed him PLATINUM dry dog food (Iberico+Greens), but in the evening, he also gets the wet food in the practical TetraPak. He particularly enjoys the PLATINUM Snacks, which we use for training. They work for walking at heel almost by themselves. All-round high praise for the good quality and your great service! We will stay with you!
Franziska R. with her dog Mika
![](https://www.platinum.co.uk/out/pictures/experiencereport/jago_340x340.jpg)
We only have positive things to say about this dog food. Jago has a PLATINUM Chicken subscription. He loves to eat the food, which is very good for him.
We’re also really happy with Platinum's excellent service
Heinz-Jürgen M. with his dog Jago
![](https://www.platinum.co.uk/out/pictures/experiencereport/hector_340x340.jpg)
I’ve been using PLATINUM for over a year. My dog tolerates it well and he seems to enjoy it.
It’s always packed carefully and sometimes there’s even an extra treat :)
We have also made use of the telephone advice service - they take their time and provide personal advice.
We are totally satisfied!
Katharina H. with her dog Hector
![](https://www.platinum.co.uk/out/pictures/experiencereport/uno_340x340.jpg)
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
Cornelia W. with her dog Uno
![](https://www.platinum.co.uk/out/pictures/experiencereport/lizzy_340x340.jpg)
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
Product recommendations
FAQ
The timing of the change from puppy food to adult food depends (among other things) on the expected size and breed of your dog.
Small breeds (such as Dachshunds and Pugs) can be given puppy food up to 12 months of age. Medium-sized dogs (e.g. Australian Shepherds, Border Collies) can usually switch to adult food after they have finished teething (approx. 6 months of age), while large breeds (e.g. Bernese Mountain Dogs, Rhodesian Ridgebacks) can be fed adult food from the age of 4 months.
If you would like a customised solution for your dog, please contact our customer service team at info@platinum.co.uk or call our free service number: 0800 158 80 25
If an earlier changeover to an adult food is made, we recommend following the feeding recommendations for puppies until they are 12 months old in order to ensure an adequate supply of nutrients with optimum (and not maximum) growth rates. You can also get more information on optimal feeding via our digital feed advisor.
If you want to offer your dog some variety, you can easily switch between all PLATINUM foods. If your dog has a sensitive stomach, please contact our customer service for advice on feeding.
It does not matter whether you give wet food in the morning and dry food in the evening, or vice versa. A combination of wet and dry food in one meal is also possible, as both forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs — from Chihuahuas to Great Danes — and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat — which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
To avoid causing problems in the puppy learning to produce the important substances contained in the extract on its own, they should not be supplied in the food in the first 3 months.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.