Giving dogs a healthy diet
Nature as a model: what's important for a dog's diet?
When a wolf hunts down its prey, it is provided it with everything it needs for a diet suitable for its species: meat in addition to plants and minerals that are in the stomach of the prey, nothing more. The food is composed in such a way that it breaks down quickly in the stomach and can be very easily digested.
The composition of natural nutrition in animal and vegetable ingredients
Quality of raw materials and preparation are key factors
Nowadays the “prey” of a dog is served pre-prepared in its bowl. Similarly, there is a wide range of so-called “complete foods”. The European Animal Feed Regulation determines their composition. It does not, however, say anything about the quality of the ingredients or the way in which the food is prepared. That's why you should pay particular attention to these details.
Ingredients for a natural, healthy diet
Valuable proteins from fresh meat, easily digestible carbohydrates, vitamins and minerals are the basis for a healthy dog's diet. That's what the PLATINUM recipe stands for.
The PLATINUM promise
In contrast, other complete foods can contain the following:
- plant or animal by-products
- attractants and flavour enhancers
- chemical additives
- mites that get into the food during the packing process
Many dogs cannot stomach these unwanted food components. This can result in health problems that are rarely traced back to the food:
- allergies, inexplicable itching of the coat
- dull, lacklustre coat
wind, diarrhoea or constipation